News for 'Marketing Campaign'

Rajini @ 70: Film one-liners do not a politician make

Rajini @ 70: Film one-liners do not a politician make

Rediff.com11 Dec 2020

Rajinikanth's visible electoral strength is his constant mouthing of the term, 'aanmiga arasiyal', or 'spiritual politics', without he having to explain what it is. By implication, it is all that what Dravidian politics is not about. It may imply anti-corruption, being against Periyar's forgotten anti-god, anti-Brahmin dictum, but also ends up covering 'Tamil pride', which begins with Tamil language where, as a Maratha from Karnataka, he has more to defend himself. However, in the contemporary national context, aanmiga arasiyal is seen as a front for Rajini to market his brand of 'soft Hindutva' but identified even more with the BJP and Prime Minister Narendra Modi, in political terms, says N Sathiya Moorthy.

'Mood toward China has changed in Washington'

'Mood toward China has changed in Washington'

Rediff.com25 Nov 2020

'There is little appetite in the Democratic foreign policy establishment to pick a fight with India.'

'Caution fatigue' may lead to COVID spike, experts warn

'Caution fatigue' may lead to COVID spike, experts warn

Rediff.com13 Nov 2020

There are worrying signs that the resolve to continue adhering to the dos and don'ts of the times -- physical distancing, wearing masks and maintaining hygiene protocol - is flagging. This recklessness, more evident ahead of Diwali, may lead to a resurgence in novel coronavirus infections and stall the progress in curbing the disease, the experts said.

Hero's welcome for Punjab cop whose hand was chopped off

Hero's welcome for Punjab cop whose hand was chopped off

Rediff.com30 Apr 2020

Before being discharged from PGIMER, Punjab Police chief Dinkar Gupta handed over to Singh his son Arshpreet's appointment letter as a constable in the force.

Aamir Khan no longer brand ambassador for 'Incredible India'

Aamir Khan no longer brand ambassador for 'Incredible India'

Rediff.com6 Jan 2016

Bollywood superstar Aamir Khan ceases to be the mascot for government's Incredible India campaign as the contract for it has expired.

2019 poll ad spend to double to Rs 30 bn

2019 poll ad spend to double to Rs 30 bn

Rediff.com15 Dec 2018

Parties expected to splurge a fourth of advertising budget on social media.

As India preps for vaccine, cold storage facilities seen critical

As India preps for vaccine, cold storage facilities seen critical

Rediff.com8 Oct 2020

Some vaccine frontrunners are in advanced stages of trial and could hit the market by early next year, making the task of securing "last mile connectivity" and ensuring that nothing goes wrong before the shot is administered more urgent.

EXPLAINED: Cambridge Analytica, Facebook and the data breach

EXPLAINED: Cambridge Analytica, Facebook and the data breach

Rediff.com22 Mar 2018

British data analytics firm Cambridge Analytica is at the centre of a controversy in India, the United States and Britain after two newspapers reported on Sunday that the company harvested personal data about Facebook users beginning in 2014. How does that matter, what does it entail and should you be worried? All these answers and more, explained right here.

After Ozil's remarks, would Arsenal suffer?

After Ozil's remarks, would Arsenal suffer?

Rediff.com17 Dec 2019

Ozil called minority Uighur Muslims 'warriors who resist persecution', has not gone down well with China. China is EPL's most lucrative overseas market. Could Arsenal suffer fallout?

4 skills that helped me build my business

4 skills that helped me build my business

Rediff.com22 Jan 2018

Athira Nair tells you how to run a successful SEO business.

IPL 2020: Disney-Star may earn Rs 20 billion

IPL 2020: Disney-Star may earn Rs 20 billion

Rediff.com19 Sep 2020

95 per cent of advertising inventory has been sold on television and 18 on-air sponsors have been signed up so far, the highest for any season.

Get a laddoo from Delhi BJP for standing in bank, ATM queue

Get a laddoo from Delhi BJP for standing in bank, ATM queue

Rediff.com14 Dec 2016

The 'thanksgiving and feedback' programme will also gauze public mood by asking them about the problems they face.

TikTok parent plans international data centre in India

TikTok parent plans international data centre in India

Rediff.com22 Jul 2019

The company has set an internal target of 6-18 months to set up the data centre. The plan is part of the $1 billion ByteDance has recently committed to the Indian market over the next three years.

Football: Solskjaer buoyed by Martial progress

Football: Solskjaer buoyed by Martial progress

Rediff.com10 Aug 2020

Martial scored his 23rd goal for United in all competitions this season against LASK Linz in Wednesday's Europa League last-16 victory.

'Jackfruit flour may control diabetes'

'Jackfruit flour may control diabetes'

Rediff.com28 Oct 2020

'The group having rice flour and wheat flour showed an increase in glycosylated haemoglobin (HbA1c), and the group that took the jackfruit flour had a significant decrease in HbA1c.' 'Our results showed a decrease in fasting blood glucose (FBG) and postprandial glucose (PPG) after the green jackfruit flour meal.'

Where does Rajinikanth's politics go from here?

Where does Rajinikanth's politics go from here?

Rediff.com9 Nov 2020

Indicators are that there has been little enthusiasm for Rajinikanth's entry into politics, owing possibly to his 'hide-and-seek' game over the subject since the early to mid-nineties. That was when Rajinikanth was already a superstar, says N Sathiya Moorthy.

Egyptians use Mo Salah mania to sell Ramadan products!

Egyptians use Mo Salah mania to sell Ramadan products!

Rediff.com16 May 2018

Manufacturers have plastered his image on traditional Ramadan products ranging from pillows to lanterns "famous" and paper cut-outs as they try to cash in on his success to offset economic hardships caused by the government's financial reforms.

Why petroleum dealers are angry with the Modi govt

Why petroleum dealers are angry with the Modi govt

Rediff.com27 Aug 2018

The dealers are protesting against the use of petrol pumps for government campaigns and seeking of personal data of over a million people working there

With folded hands, PM Modi urges caution during festivities

With folded hands, PM Modi urges caution during festivities

Rediff.com20 Oct 2020

The PM said the government is making all efforts to ensure that a vaccine, whenever it is launched, reaches every Indian.

Govt advances meeting with protesting farmers to Dec 1

Govt advances meeting with protesting farmers to Dec 1

Rediff.com1 Dec 2020

The development came a day after the protesting farmers rejected the Centre's offer to start talks as soon as they move to Burari and continued to stay put Singhu and Tikri borders of the national capital.

How Eureka Forbes remains relevant 25 years on

How Eureka Forbes remains relevant 25 years on

Rediff.com10 Jul 2017

The company behind brands like Aquaguard focuses on technology to differentiate brand, rethinks communication strategy.

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